Call it the rise of the Covid entrepreneur. Within the pivotal months between March 2020 and March 2021, more than four million people started businesses. For many, they finally had the time to focus on side hustles—and those hustles turned into full-time employment.
Perhaps you’re among the newest entrepreneurs on the block. Congratulations, and welcome to the founder ranks. As part of your entry into the world of running a company, you’ll want to hone your current skills and develop others. At the same time, you’ll want some sparks of inspiration to keep you going through wonky, unpredictable sales cycles. And that means diving into books on a regular basis.
To start you on your path to successful self-employment at the helm of an organization, try these reads. They’ll serve as helpful guides as you navigate your dream from vision to reality.
1. Eli Schwartz – Product-Led SEO
SEO isn’t magic. At the same time, it’s not as straightforward as you might assume. Sure, you know that you’ll need SEO to fetch eyeballs and win fans. But do you really know how to use SEO to the hilt to better your business?
Eli Schwartz does. A seasoned SEO expert and dynamic writer, he lays out the nuts and bolts of online optimization in Product-Led SEO. Let Schwartz’s straightforward recommendations help you make wiser marketing and advertising decisions for your company. Even if you outsource your SEO to a third-party provider, you owe it to yourself to understand the inner workings of modern SEO practices.
2. Gordie Bufton – The Connection Effect
Ambition. Addiction. Despair. As an entrepreneur, Gordie Bufton has experienced many ups and downs throughout his career. Now, he’s exposing the answer to solving entrepreneurial stressors at their core: Connection.
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Every chapter of The Connection Effect will help you get closer to understanding how to harness the present to change your future. You’ll learn how to emotionally center yourself in the now thanks to Bufton’s playbook. If you want to bypass burnout on your way to the top, this work belongs—earmarked—on your nightstand.
3. Robert Glazer – Performance Partnerships
Remember the days of slapdash affiliate marketing? At one time, affiliate marketing seemed an easy, set-it-and-forget-it way for companies to earn extra revenue. That was then, though. This is now, and affiliate marketing is far more complicated. Fortunately, you have Robert Glazer to help you learn how to embrace it correctly.
In Performance Partnerships, Glazer details not just how affiliate marketing has changed, but how it’s going to change again. However, he presents a compelling argument for why it can be an impactful way for entrepreneurs to improve their customer bases. Page after page includes suggestions culled from his own expertise. Discover the affiliate marketing tools that you’ll need today and tomorrow to scale up confidently.
4. Chris Schembra – Gratitude and Pasta
Despite going to tons of online and in-person networking events, you may find that entrepreneurship can be a lonely path. It doesn’t have to be. Chris Schembra’s Gratitude and Pasta outlines a unique method for you to build stronger peer relationships over extraordinary dining experiences.
You don’t have to be a chef or an entertainer extraordinaire to derive value from Gratitude and Pasta, though. The basics of the book will help you tap into your emotional intelligence and learn how to foster closer interactions with key players in your professional life. If you’ve been looking for the secret sauce to making connections that last, you’ll find it in this work.
5. Natasha E. Davis – 25 Valuable Golden Nuggets to Start, Stabilize and Scale any Business
Tips, tips, and more tips. That’s what you’ll find in 25 Valuable Golden Nuggets to Start, Stabilize and Scale any Business. Written by business leader Natasha Davis, 25 Valuable Golden Nuggets contains all those words of wisdom you need to hear—but probably won’t hear from anyone else.
Discover the secrets to feeling refreshed at the end of every productive day as you see business owner life through Davis’ wise eyes. She’s cut out the fluff to provide you with more than two dozen gems that will inform your upcoming decisions.
Do your mind a favor: Spend 15 minutes a day reading through some books for entrepreneurs, by entrepreneurs. In a month, you’ll be amazed at how much better equipped you feel to steer your (entrepreneur)ship.