595 Spam Trigger Words To Avoid to Prevent Your Emails from Going to Spam

When you pay per email subscriber, you want to make sure you’re getting the most out of every email that you send. And when your emails land in spam, you aren’t doing yourself any favors. That’s why it’s vital you avoid using spam trigger words that activate spam filters.

Even worse, every time your emails get marked as spam, it results in a derogatory “mark” on your IP address that can make the problem worse in the future.

In this article, we’ve compiled a list of 595 spam words that can trigger spam filters so you can avoid using them and make the most out of your email marketing.

What Are Spam Trigger Words?

email spam trigger words

Spam trigger words are words and phrases that email marketing providers flag as fraudulent, malicious, or spammy. Emails containing spam trigger words will cause the emails to be sent to spam and hurt your overall email deliverability rate.

Did you know that roughly 1 in 6 emails ends up in the spam folder or blocked from the recipient’s inbox altogether? Yikes!

Some spam trigger words aren’t words or phrases that you would typically think of as spammy. However, they’ve been used in spammy or scammy emails in the past, so the algorithm has been trained to detect them.

In general, spam trigger words relate to a few common themes. These include overpromising or exaggerated results, scams, over-excitement, money, finances, business, urgency, pressure, or adult themes.

In some cases, using certain spam trigger words or phrases might be unavoidable. It’s when you stuff your emails and subject lines with them consistently that you’ll find yourself in trouble.

The whole purpose of spam filters is to ensure that email users only receive content that’s legitimate and that they want to interact with. Your subscribers hate spam, and I’m willing to bet that you do too.

Spam filters aren’t set up to make it feel impossible or difficult to be an online business owner: it’s the opposite, actually.

Other Factors That Cause Emails to Go Straight to Spam

factors that cause emails to go to spam folder

Other factors that contribute to your emails ending up in the spam folder include certain symbols, certain types of formatting, and more.

Here’s a quick list of other items that hurt your email deliverability rates.

  • Not having an “unsubscribe” button in your emails.

  • Spammy links, shortened links, or links to sketchy websites.

  • Your subscribers mark your emails as spam because they don’t remember you. (This tells the email provider to send your other emails to spam, too)

  • A clickbait-y or misleading subject line.

  • Over-use of capital letters, colored fonts, or emojis.

  • You don’t include your physical address.

  • You aren’t using a branded email address.

  • Not sending your subscribers content related to what they signed up for (they’ll mark your emails as spam).

Context Matters With Spam Trigger Words

This list has over 500 spam trigger words to avoid – including symbols and phrases. And after reading it, you might panic and feel like you can never send a single email ever again — but not to worry. Context matters when it comes to spam words.

Spam trigger words can alert the email provider spam filters of spammy content within your email.

However, if the contents of your email aren’t actually spammy, you’ll be okay in many cases. Spam filters get smarter and smarter by the day.

The spam words in this list trigger spam filters to monitor the content of your email, but they don’t always mean your email will go directly to the spam folder.

Of course, what other people (and email provider spam filters) consider spammy might differ from what you consider spammy.

Your subscribers signed up for your email list because they want to hear from you.

However, they don’t want you to spam them all day, every day!

Consider the Implied Intent of the Words You Use

They also don’t want you to fool or manipulate them into buying offers they don’t really want or need. And that’s the purpose of most spammy trigger words.

Read this list with a grain of salt and remember to avoid doing these things in your emails to stay out of the spam folder.

  • Don’t oversell your products. Allow your sales pages to do that, and give subscribers a gentle call to action to view your sales page.

  • Don’t over promise or make exaggerated claims.

  • Avoid talking a lot about making money or money in general. Again, give subscribers a gentle nudge to head to a webpage where they can read your sales spiel, your latest blog post on making money, etc.

  • Don’t include a lot of pressure or urgency. If you have a sale running for a limited time only, let them know. But don’t overdo it.

  • Avoid overusing the words free, freebie, etc. If you’re delivering a freebie or have a free gift for subscribers, you can tell them that and deliver it. Just don’t overdo it.

  • Don’t ask for personal information.

  • Use caution with medical language, terms, claims, etc.

  • Avoid using email spam trigger words in your email subject lines.

595 Email Spam Trigger Words To Avoid

These spam trigger words are sorted alphabetically for easy reading, and include the numbers and symbols you should avoid, too. 

Numbers and Symbols

0% #1 100% more
99% $$$ 100% satisfied
99.9%% 0% risk 4U
100% 100% free 50% off


Accept credit cards Ad Amazing offer
Acceptance Additional income Amazing stuff
Access Addresses on CD Apply here
Access for free Additional income Apply now
Access now Affordable Apply online
Accordingly Affordable deal As seen on
Act immediately All natural At no cost
Act now All new

Auto email removal

Act now! Amazed Avoid
Action Amazing

Avoid bankruptcy

Action required


Bargain Best offer Billionaire
Be amazed Best price Bonus
Be surprised Beverage Boss
Be your own boss Big bucks

Brand new pager

Become a member Bill 1618 Bulk email
Being a member Billing Buy
Believe me Billing address Buy direct
Beneficiary Billion Buy now
Best bargain Billion dollars

Buying judgments

Best deal


Cable converter Cents on the dollar Compare
Call Certified Compare now
Call free Chance Compare online
Call me Cheap Compare rates
Call now Check

Compete for your business

Calling creditors Check or money order Confidentiality
Can’t live without Claim now

Confidentially on all orders

Can’t live without Claim your discount Congratulations
Cancel Claims Consolidate debt
Cancel at any time Claims not to be selling anything

Consolidate debt and credit

Cancel now Claims to be in accordance with some spam law

Consolidate your debt

Cancellation required Claims to be legal Copy accurately
Cannot be combined with any other offer Clearance Copy DVDs
Cards accepted Click Cost
Cash Click below Costs
Cash bonus Click here Credit
Cash out Click now Credit bureaus
Cashcashcash Click to get

Credit card offers

Casino Click to remove Cures
Celebrity Collect Cures baldness
Cell phone cancer scam

Collect child support


Deal Direct marketing Don’t hesitate
Dear [email/friend/somebody] Discount Dormant
Dear friend Do it now Double your
Debt Do it today Double your cash
Diagnostic Don’t delete Double your income
Diagnostics Don’t hesitate

Double your wealth

Dig up dirt on friends Don’t delete

Drastically reduced

Direct email

Digging up dirt on friends


Earn Easy terms Expect to earn
Earn $ Eliminate bad credit Expire
Earn extra cash Eliminate debt

Explode your business

Earn from home Email extractor Extra
Earn money Email harvest Extra cash
Earn monthly Email marketing Extra income
Earn per month Exclusive deal Extract email
Earn per week


F r e e Free Free leads
Fantastic Free access Free Macbook
Fantastic deal Free bonus

Free membership

Fantastic offer Free cell phone Free money
Fast cash Free consultation Free offer
Fast Viagra delivery Free DVD Free preview
Financial freedom Free gift Free priority mail
Financially independent Free grant money Free quote
For free Free hosting Free sample
For instant access Free info Free trial
For just $ (some amount) Free information Free website
For just $XXX Free installation Freedom
For Only Free Instant Friend
For you Free investment Full refund
Form Free iPhone


Get Give it away Guarantee
Get it now Giveaway Guaranteed
Get out of debt Giving away

Guaranteed deposit

Get paid Great

Guaranteed income

Get started now Great deal

Guaranteed payment

Gift certificate Great offer


Have you been turned down? Hidden fees

Home employment

Hello High score

Home-based business

Here Home Huge discount
Hidden Home based

Human growth hormone

Hidden assets Home based business Hurry up
Hidden charges


If only it were that easy Increase traffic Instant earnings
Important information regarding Increase your chances Instant income
Important notification Increase your sales Insurance
In accordance with laws Incredible deal Internet market
Income Info you requested

Internet marketing

Income from home Information you requested Investment
Increase sales Instant

Investment decision

It’s effective


Join millions Join millions of Americans Junk


Laser printer Limited offer

Lower interest rate

Leave Limited supply

Lower interest rates

Legal Limited time

Lower monthly payment

Legal notice Limited time offer Lower rates
Life Limited time only

Lower your mortgage rate

Life insurance Loan

Lowest insurance rates

Lifetime Loans Lowest price
Lifetime access Long distance phone offer Lowest rate
Lifetime deal Lose Luxury
Limited amount Lose weight Luxury car
Limited number

Lose weight spam


Mail in order form Meet me MLM
Maintained Meet singles Money
Make $ Meet women Money back
Make money Member Money making
Marketing Member stuff Month trial offer
Marketing solution Message contains

More Internet Traffic

Marketing solutions Message contains disclaimer Mortgage
Mass email Million Mortgage rates
Medicine Million dollars

Multi level marketing

Medium Millionaire Multi-level marketing
Meet girls Miracle


Name brand No fees

No purchase necessary

Near you No gimmick

No questions asked

Never No hidden No selling
Never before No hidden Costs

No strings attached

New customers only No hidden fees No-obligation
New domain extensions No hidden сosts Not intended
Nigerian No interest Not junk
No age restrictions No interests Not scam
No catch No inventory Not spam
No claim forms No investment Notspam
No cost No investment required Now
No credit check No medical exams Now only
No deposit required No middleman Number 1
No disappointment No obligation Number one
No experience

No payment required


Obligation One time mailing Opportunity
Off shore Online biz opportunity Opt in
Offer Online degree Order
Offer expires Online income Order now
Offshore Online job

Order shipped by

Once in a lifetime Online marketing Order status
Once in lifetime Online pharmacy Order today
One hundred percent free Only

Orders shipped by shopper

One hundred percent guaranteed Only $

Outstanding values

One time Open


Passwords Pre-approved Problem
Pennies a day Presently

Produced and sent out

Per day Price Profits
Per month Price protection Promise
Per week Print form signature Promise you
Performance Print out and fax Purchase
Phone Priority mail Pure profit
Please read Prize Pure profits
Potential earnings Prizes


Quote Quick


Rates Removal instructions Reverses aging
Real thing Remove Risk free
Refinance Removes wrinkles Risk-free
Refinance home Requires initial investment Rolex
Refund Reserves the right Round the world
Removal Reverses


S 1618 Sent in compliance Stock alert
Safeguard notice Serious

Stock disclaimer statement

Sale Serious cash Stock pick
Sales Serious offer Stop
Sample Serious only Stop calling me
Satisfaction Shopper

Stop emailing me

Satisfaction guaranteed Shopping spree Stop snoring
Save $ Sign up free Strong buy
Save big money Sign up free today Stuff on sale
Save money Social security number Subject to cash
Save now Solution Subject to credit
Save up to Spam Subject to…
Score Special deal Subscribe
Score with babes Special discount

Subscribe for free

Search engine Special for you Subscribe now
Search engine listings Special offer Success
Search engines Special promotion Supplies
Section 301 Stainless steel

Supplies are limited

See for yourself


Take action The best rates This isn’t junk
Take action now The following form This isn’t spam
Talks about hidden charges They keep your money — no refund! This won’t last
Talks about prizes They’re just giving it away Thousands
Teen This isn’t junk Time limited
Tells you it’s an ad This isn’t spam Traffic
Terms This isn’t a scam Trial

Terms and conditions


Undisclosed Unsecured credit Unsubscribe
Undisclosed recipient Unsecured debt Urgent
University diplomas Unsolicited US dollars


Vacation Viagra VIP
Vacation offers Vicodin Visit our website


Wants credit card Weight loss Wife
Warranty What are you waiting for?

Will not believe your eyes

Warranty expired What’s keeping you? Win
We hate spam While available Winner
We honor all While in stock Winning
Web traffic While supplies last Won
Website visitors While you sleep Work at home
Weekend getaway Who really wins? Work from home
Weight Why pay more?



You are a winner You have been selected Your income
You are a winner! You’re a Winner! Your status
You have been chosen

Your chance


Zero chance Zero percent Zero risk

Other Tips to Improve Your Email Deliverability Rates

If you want to increase your email sender reputation and improve your overall email deliverability rates, here are some quick tips.

Use Your Own Branded Domain For Links and Email

Using unbranded domains for links or your return email address can hurt your email campaign’s deliverability rates.

Some email providers will trigger certain URLs, like a landing page hosted on a site like ClickFunnels without a custom domain.

It’s always better to use your own domain or include links to actual domains when sending emails to your subscribers.

Additionally, your return email address should always be from a branded domain.

Don’t try to use a free email address like (name)@gmail.com – not only does this look unprofessional to your subscribers, it will also send your email directly to the spam folder.

Improve Your Overall Domain Reputation

If your IP address repeatedly gets marked as sending spammy emails, this can hurt… a lot.

If you frequently find that your emails consistently end up in the purgatory of spam folders, consider working on improving your domain reputation.

Other Tips to Stay Out of The Spam Folder

  • Use a double-opt-in process to make sure subscribers really want to be there.

  • Segment your list and send emails specific to segment interests.

  • Ask your subscribers what they want to hear about instead of just sending random emails.

  • Set expectations in your welcome sequence: i.e. “I’ll be popping into your inbox once a week to share the latest tips, trends, and free and paid resources about XYZ.”

  • Remove inactive subscribers. Deleting people who never open or interact with your emails increases your overall email engagement rates.

Final Thoughts on Spam Trigger Words

No one wants to trigger spam filters. Having your emails sent to spam can hurt you in more ways than one, and hurt your overall email deliverability rates.

However, avoiding spam trigger words isn’t as difficult as it might seem. A lot of these words or phrases are words that you might need to use in certain marketing emails, but they won’t always activate spam filters.

Remember that context matters when it comes to email marketing. If your email campaigns aren’t actually spammy, you should be safe.

If you do have to use spam words in some of your emails, remember to use them in moderation. Email spam filters will pick up on repeated use of spam words which will damage your sender reputation over time.

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595 Spam Trigger Words To Avoid to Prevent Your Emails from Going to Spam – affiliatespin.com