Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase - CoinDesk

Join the most important conversation in crypto and Web3 taking place in Austin, Texas, April 26-28.

• The Binance.US affiliate program is a way of incentivizing third-party influencers and entrepreneurs to promote the exchange through social media platforms and other means of publicity. "The program is an example of how much the firm is “leaning in while competitors and peers pull back in the current market environment,” according to a Binance.US representative.

• “In light of recent reports that Coinbase is shutting down its affiliate marketing program, Binance.US is launching its own affiliate program,” a Binance.US representative said via email.

• This is not the first time Binance.US has taken a swipe at Coinbase’s reaction to this year’s crypto market slowdown. Back in June, Binance.US CEO Brian Shroder said he would happily hire any applicants disappointed by Coinbase’s hiring freeze.

• Those affiliates joining the Binance.US affiliate program earn $10 on every referral that completes their first $100 in buys and/or trades within 30 days of completing account verification, according to a blog post.

Please note that our

privacy policy,

terms of use,

cookies,

and

do not sell my personal information

has been updated

.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a

strict set of editorial policies.

CoinDesk is an independent operating subsidiary of

Digital Currency Group,

which invests in

cryptocurrencies

and blockchain

startups.

As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of

stock appreciation rights,

which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG

.