ClickFunnels vs GrooveFunnels: A Head-to-Head Comparison

Today we’re comparing ClickFunnels vs GrooveFunnels side by side, to see which of these popular sales funnel builders comes out on top.

When it comes to running a successful online business, it’s easy to assume that large volumes of traffic are what you need.

However, while traffic is important, it’s converting your traffic into subscribers and paying customers that’s the key to success.

After all, if lots of people visit your website but don’t purchase from you, you’re unlikely to make money.

Creating a tailor-made sales journey for your customers is one of the best ways to understand what visitors are going through when they are on your website. A well-designed funnel allows you to direct your visitors to where they need to be to benefit your business.

Automated marketing helps with this. The right pop-ups, emails, and even an easy-to-find shopping cart make all the difference. This is where software such as ClickFunnels and GrooveFunnels can help.

But which one suits the needs of you and your business best?

Read on to find out.

Clickfunnels vs GrooveFunnels: Three Key Differences

ClickFunnels and GrooveFunnels are similar in many ways, which is unsurprising, as they are both designed for the same purpose. However, there are a few key differences between the two.

  • GrooveFunnels is generally cheaper than ClickFunnels, and even offers a free plan to get you started. ClickFunnels, on the other hand, doesn’t offer a free plan, and the cheapest package starts at $97/month.
  • ClickFunnels offers a WordPress plugin, making it easy for WordPress users to integrate their funnels with their existing site. GrooveFunnels doesn’t currently have a WordPress plugin. However, you can still integrate them using Zapier.
  • GrooveFunnels has slightly faster page loading times than ClickFunnels. This was measured by GTmetrix live at FunnelHacking live.

Clickfunnels vs GrooveFunnels – Which is better overall?

In a rush? Here’s what you need to know.

Out of the two, we liked GrooveFunnels best. But, in fairness, it’s a really close call.

Overall, GrooveFunnels is slightly more user-friendly than ClickFunnels, but they’re almost identical when it comes to the features they offer. GrooveFunnels also has slightly faster page loading speeds.

This negates one being better than the other. You should pick the package that suits you best. There’s no wrong choice here as both packages offer broadly the same features.

Read on for the full ClickFunnels vs GrooveFunnels review.

ClickFunnels Overview and Main Features

Clickfunnels vs Groovefunnels: The Clickfunnels homepage screenshot

ClickFunnels is an all-in-one sales and marketing automation tool. It enables anyone to build their own high-converting sales funnels without the need for a developer or sales team — even if you have no prior experience.

ClickFunnels has been around a while now, and is often seen as the gold standard when it comes to funnel building.

It’s easy to use, and allows users to create high-converting sales funnels in a matter of minutes. You can read more about it in our ClickFunnels review.

The software suite uses a visual builder to bring all the elements needed to create a fully functional site together in one place.

The sales funnel is where all the action happens. This is created using a combination of templates, individual elements, and other function providers.

ClickFunnel’s main features include:

  • Funnel building
  • Membership areas
  • Email marketing
  • Webinar funnels
  • One-click upsells
  • Order forms
  • Affiliate center
  • Video hosting
  • Integrations with popular software
  • WordPress plugin

As you can see, there are lots of great features included with ClickFunnels. Now we’re going to dive a little deeper into some of the main features so you can see how it all works.

Funnel Building and Templates

This is the main feature of ClickFunnels, and is geared towards providing your site with all it needs to have a professional-looking high-converting marketing funnel.

Their marketplace has a range of templates for you to choose from including sections on product launch, real estate, and sales pages.

Each template is designed to work across any industry allowing you to generate leads, host an event, and sell more products and services.

Their templates are fully customizable and easy to install thanks to the drag-and-drop page builder.

If you have a website ready to go but want to create a little mystery around your up-and-coming products, ClickFunnels will even allow you to launch with coming soon videos. This encourages people to sign up to hear more, which you can then go on to incorporate into a fully automated funnel.

Memberships

This handy feature helps with setting up a member’s area of your website quickly and efficiently.

Capturing customer data and using this to set up a membership funnel is a great way to increase sales.

After all, when you have their data collected in this way you already know they are interested in your product.

Membership-only pages encourage people interested in your brand to sign up because they want to access what is behind the membership section on your website.

ClickFunnels allows you to set this up quickly and easily. This makes sharing secure content with your customers is quick and simple.

Of course, as you would expect they have various set-up options and analytics, so keeping an eye on how your new membership funnel is performing is easy too. It allows you to easily see how each section of your website is performing so you know what methods to repeat and what may need tweaking to ensure its success in the future. 

Email marketing and Marketing Automation

These features provide you with comprehensive email and marketing tools with which you can ensure your customers and those who have shown interest are being kept up to date with all your latest news and product offers.

Setting up a sales funnel combined with automated emails could seem like a daunting task to someone that hasn’t done it before. However, the good news is, ClickFunnels offer a step-by-step guide to walk newbies throughout the whole process.

Step-by-Step Guide

It talks you through several sections of a sales funnel. This includes generating leads, how to separate them into prospects, and then how to upsell to them. It also shows you exactly when to send automated emails to them for optimal results.

Email automation (which also works with SMS) allows you to set up touch points for keeping in touch with customers. Often customers feel more confident in a brand that they feel they know well, so reaching out and keeping in touch can really help with this.

The fact that email marketing and marketing automation tools are built into the software means that you don’t need to pay separately for email marketing software, saving money in the long run.

Customer Support

With all software packages that achieve tasks for your website, there will always be the odd question or anomaly that needs explanation or investigation. ClickFunnels fulfills this need with its customer support services.

They are keen for their users to be able to reach them, and as such offer a number of ways to get in touch.

This includes:

  • A live community where you can get help from a range of people
  • A range of help and support documentation on their website for general questions
  • Live chat facility for those that want to chat directly with the customer support team.

The team is also very active on platforms such as Twitter and while this isn’t listed as an official support channel they are quick to answer questions via their profile there too.

Video Hosting

The video hosting element will enable you to add video content to your ClickFunnels pages. You can add content from a variety of sources, including YouTube, Vimeo, Wistia, and more. Each video will require its host-provided embed code.

The idea behind videos is to add an extra layer of interest for your customers and potential leads. And ClickFunnels allows you to implement these seamlessly.

They have a range of options with any video you upload including autoplay, custom branding, and whether your viewer should have the ability to pause the video or not.

You can also delay playing the video if you wish.

The good news is that they have analytics with the videos that you add too. This means you can keep an eye on how videos are performing and tweak where needed. 

Integrations

ClickFunnels offers a wide range of integrations to make it easy for users to connect their favorite tools and software.

This is done seamlessly with native integrations built-in for the following platforms:

  • Aweber
  • GetResponse
  • ConvertKit
  • Facebook
  • HubSpot
  • HTML Forms
  • GVO
  • PureLeverage
  • Infusion
  • SoftInterspire
  • Mailchimp
  • Slybroadcast
  • Zapier
  • Youzign
  • Zendesk

These integrations you to continue working with software that you are finding useful, but with the option to integrate it with ClickFunnels. This improves what is automated and ensures that your eCommerce platform works as efficiently as possible.

ClickFunnels now also offers a WordPress plugin. This makes it super easy for WordPress users to connect their existing sites to their funnels and automation sequences.

Affiliate management

Clickfunnels affiliate management

ClickFunnels offers “Backpack”, an innovative set of tools to get affiliate marketers working for you. You can use this feature to set up an affiliate program for your products, allowing you to scale your business.

ClickFunnels Backpack works on the same principle as word of mouth. It allows affiliates to promote your products and services on their sites, directing traffic back to your own website.

The referrer then earns a commission from any sales generated from the traffic they have directed towards your site.

It’s basically like having a sales team working for you, but better, because you don’t have to pay them until after they’ve made a sale.

You can use tools within your backpack to monitor affiliate performance and calculate commissions.

Clickfunnels vs groove funnels: affiliate marketing diagram

Affiliate marketing is an easy way to increase passive income from your site. Using affiliates can increase your product’s customer awareness, and give you access to customers you would otherwise have missed.

Is Clickfunnels Easy to Use?

Everyone will have their own opinions of different software. But, the overall vote for ClickFunnels is that it is very easy to use.

Many users comment on the fact that it is easy for beginners to get to grips with, although some feel as though some experience in this field would be an advantage. 

However, the user interface of ClickFunnels is easy to navigate which means that beginners should be able to get their head around all of the options, even if it takes a little longer than someone with more experience.

One thing for sure is that this software makes life easier when it comes to creating sales funnels. This means using it is going to make life much more simple compared to trying to go it alone and come out with a similar outcome.

The overall feeling is that ClickFunnels may not appear easy at first glance to the untrained eye. However, once you’re inside, the user interface is streamlined enough to allow anyone to get to know it reasonably easily.

Pros and cons:

Pros:

  • Drag and drop makes it easy to use
  • Everything you need is in one place
  • Split page allows you to test two pages side by side
  • Easy to integrate with other software
  • It has a WordPress plugin
  • Great customer service

Cons:

  • Quite expensive
  • Downtime happens semi-regularly

ClickFunnels Pricing

ClickFunnels offers two packages depending on your budget and what your needs are. They also offer a free 14-day trial if you want to try it for size and check that it meets your needs before you commit.

The standard plan is called ClickFunnels Basic, and costs $97/month. The platinum package comes in at $297/month. Both have discounts if you pay annually.

The basic package offers 20 funnels, 100 pages, and up to 20,000 monthly visits. If you require more than this then an update to the platinum package may well be in order.

GrooveFunnels Overview and Main Features

Clickfunnels vs Groovefunnels: Groove.cm homepage screenshot. Test reads 'The Better FREE way to build funnels and sell digital products'.

GrooveFunnels is one of the main features on offer from Groove.cm, an all-in-one online sales and digital marketing platform. Groove.cm has a huge range of features which means that whatever you need to do with regards to online marketing, the software is likely to be able to help.

As well as having a website building tool, this sales funnel software has a wide range of other features designed to help you get the most out of your website.

GrooveFunnel’s Main Features Include:

  • Landing page and sales funnel builder
  • GrooveCheckout
  • GrooveAffiliate
  • GrooveMail
  • Memberships
  • Video hosting with GrooveVideo
  • Groove Blog

From email marketing templates to automated marketing, the platform offers up a range of tools that businesses can take advantage of to improve their customers’ online sales journey.

Their GroovePages editor is a quick way for you to be able to design a website and get online with no prior technical knowledge alongside support to help you get set up for sales and affiliate marketing links seamlessly.

Funnel Building and Templates

When it comes to getting your website online, Groove Funnels has a range of tools that you can take advantage of.

GroovePages has several website templates, landing page designs and even sales funnel builders to help you get started. These all work with really simple drag and drop technology. This means you can get a funnel up and running quickly even if you have no coding or tech knowledge.

It allows you to work with your own custom domain, and offers unlimited funnels and landing pages. It even works with Google Analytics to help you keep an eye on how your website and pages are performing.

Built-in with this are add-ons such as GrooveKart that allow you to easily set up products and services to be sold via your website – with the option to customize things like the checkout process so you can be confident it all suits your customer base.

Memberships

If you’re looking to offer your customers an extra value for money service then doing this behind a membership-only website could be the way forward.

GrooveFunnels has several options for setting up membership sections of any online eCommerce website. The good news is that this works in a similar way to the website builder-using drag and drop technology which makes it easy to set up and implement into your site.

Options such as adding headers, text, video links, images, and even a download button help to ensure that your membership online section has everything you need. It takes care of everything for you including a call to action and even the activation and welcome emails that you want to be sent to your website visitors when they sign up. 

Email marketing and Marketing Automation

GrooveMail is a built-in part of GrooveFunnels that allows you to manage customer relationships and automate your email marketing.

Whether you want to send out regular newsletters, emails with special offers or you’re interested in sending auto-response emails, you’ll find that GrooveMail has the features you need to make that happen.

It allows you to build up an email list, with easy-to-use forms that allow your website visitors to contact you quickly and easily. This is the ultimate way to encourage them to get in touch.

You can then set up both email and SMS campaigns that allow you to send certain emails out to customers based on their behavior. For example, an email that reminds them they have left something in their shopping cart on your website without checking out.

Touchpoints with customers are essential for any successful business, and GrooveMail has a range of features that can help ensure that you’re in touch with your potential customers at exactly the right stage of their journey with your brand.

Customer Support

GrooveFunnels have a customer support team that is easily contactable. When you’re on their website you’re able to contact their live chat team directly using the pink button on the bottom corner of each page.

If you attempt to start a chat at a time when their customer support team is unavailable you’ll be invited to send an email with details of your query and open a help desk ticket. 

They also have [email protected] as an email address if customers would prefer to contact them directly via email. 

Video Hosting

Not only does GrooveVideo allow you to host videos but it has a built-in video analytics section that allows you to see how certain videos are performing. This ensures that you can carry on creating more of the content that your customers are responding well to.

One of the best features of this is that you can team this up with their automated email system.

This allows you to see when people closed a video and send them an email accordingly. For example, if they watched to the end you can send them an email asking for feedback or if they closed the video after a couple of minutes you can send them a reminder that they missed the ending.

This not only allows you to touch base with your customers at a time they are already interested in your business but allows you to keep track of what video content is doing well, and what might need tweaking in order to perform well in the future. 

Integrations

Although GrooveFunnels has plenty of its own features and benefits, it also integrates with over 5000 apps. This means that whatever you need, you should be able to pair up the software and make it happen.

Popular apps that people integrate with most frequently include:

  • Gmail
  • CovertKit
  • MailChimp
  • Google Sheets

This allows you to carry on using any platforms or software that you have been used to using and integrate this with GrooveFunnels.

Their website allows you to easily see what your integration options are, as well as why you might need them. For example, add contacts to HubSpot lists for new form submissions. This gives you a great way to research if there are any integration options that you could currently be missing out on that could enhance your website.

Affiliate management

The GrooveAffiliates feature allows is an affiliate management tool that allows you to create your own affiliate program while setting your own commission rates.

It will support you in getting everything set up and allow you access to a comprehensive analytics section so you can see what works and what you need to tweak to improve success rates.

You can set various commission rates and even have different commission rates for different types of customers. This allows you to grow your business by encouraging other people to promote your products and services for you.

Access to places like JVZoo and ClickBank allows you to promote your newly found affiliate scheme to the right people too!

Is Groovefunnels Easy to Use?

Although everyone had their own ideas as to whether something is easy to use or not, a majority of reviews agree that GrooveFunnels is simple to grasp.

One thing that lots of users like is the fact that it is pretty much an all-in-one software solution for those looking to streamline the marketing and sales process within their business.

Most of the system uses drag and drop technology. This means that you can get set up, design websites, and even decide on the layout of your emails without any tech knowledge.

Of course, getting your head around the likes of analytics and automated emails is going to be part of the learning curve with any sort of software like this – as you come to find out how it changes how your business works.

That said, even that part is really easy to learn and most people find it gives them exactly what they need without a complicated process behind it. 

Pros and cons:

Pros:

  • All in one software platform
  • Easy to use
  • Fast page loading times
  • Lifetime deal available
  • Free plan available with no credit card details required
  • Unlimited funnel building
  • Customer Support easy to contact
  • Drag and drop options to set most things up
  • Lots of integration options
  • You own all of the content you create, and can download it and use it elsewhere at any time

Cons:

  • GroovePages can occasionally be buggy, save as you go
  • Some analytics can be confusing

GrooveFunnels Pricing

Perhaps one of the best features of GrooveFunnels is that it has a free option. This isn’t a limited free trial like you may expect from a piece of software like this, but instead a basic version of their platform that you can use for free, for as long as you like.

Of course, if you want to do a little more with the software then you may choose to upgrade to their Premium Plan. However, it is good to know that you can try it out for yourself without any financial commitment. 

The Premium Plan gives you access to all of their features whereas the free plan is limited. For example, you are able to access the email marketing templates if you choose to upgrade to the Premium Plan. Currently, the Premium Plan will cost you $99/month and gives you features such as:

  • Premium email building
  • Unlimited custom domains
  • Unlimited membership sites
  • Up to 100,000 contacts on your emailing list

Clickfunnels vs Groovefunnels: The Verdict

So, what’s the verdict when it comes to comparing ClickFunnels vs GrooveFunnels?

Overall, GrooveFunnels wins! It really is a close call though.

GrooveFunnels has everything you need from a funnel builder, and it’s refreshingly easy to use too. The free plan lets you try the software out for size too, so you have nothing to lose by signing up.

As with all software, everyone will have different needs for their business. It’s important that you research both options and look at which platform is going to benefit your business the most.

The truth is that both ClickFunnels and GrooveFunnels have an excellent range of features and benefits that can help out most eCommerce websites.

It’s worth making a list of what you would like your business to be able to benefit from, and then you can choose which of these marketing software platforms ticks the most boxes. However, for many, GrooveFunnels is going to win every time.

If you’re looking for a ClickFunnels alternative, you can’t go wrong with Groove.cm.

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