February 8, 2023

How Influencers Make a Living with Affiliate Marketing Programs - News Anyway

By Penny Parkes on Jan 23, 2023

Post Views: 180

  • Influencers share links to their Instagram Stories and YouTube videos often.
  • These links are often affiliate links, which allow creators to earn a commission for sales. 
  • We spoke to creators about their affiliate marketing earnings.

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All those links on Instagram Stories or below a YouTube video aren’t all for the convenience of the viewer — they’re how many influencers make money. 

Affiliate marketing is when someone makes a purchase after following a trackable link or using specific codes. 

Affiliate marketing is often used by influencers to generate income beyond sponsored posts. ad revenue on videos. It is also a way to ensure that emerging “”nano” and “micro“Influencers (with between 1,000-100,000 followers) start making money working with sponsorsContent creators.

Check out 7 top brands that work with micro influencers on Instagram, TikTok, and more

Influencers’ success in affiliate marketing depends on many factors like their following size, engagement and which industry they are in. It also depends on the commission rates that platforms and brands set.

For example, there are some finance influencersThey can make a decent income just from affiliate links. They might be able to work with. investing appsAcorns or Robinhood, though some of these programs are subject to market conditions. such as crypto investing company Coinbase).

One personal-finance influencer, Tori Dunlap, told InsiderShe made more than $200,000 in eight short months in 2021.

However, finance is not the only content that pays off for creators.

Kara Harms (lifestyle blogger) runs the site Whimsy Soul told Insider that in 2021Her earnings from affiliate links surpassed $40,000. Yet, other influencers claim that they still earn more from affiliate links than she. earn a few hundred dollarsHere and there. 

From brands such as Amazon Or RevolveTo affiliate marketing platformsLike LTKMagicLinks offers a few ways for influencers and marketers to earn a commission by promoting products via social media. 

Here are 9 top platforms influencers used to make money from affiliate links in 2022

Some influencers even text their followersAs a way of driving sales, they can share links to their favorite products. Instagram is one of the social media platforms that has tried affiliate marketing. short-lived native affiliate programSome creators made hundreds of thousands of dollars. ended in August 2022.

Instagram made it easier to be an influencer in 2021. add affiliate links to their storiesThe platform no longer required that users have at least 10,000 followers in order to use the feature. 

Insider has spoken with many industry experts and influencers regarding affiliate marketing. Here’s what they shared with us.

How much do influencers make from affiliate marketing?

A few influencers spoke to us about how they use affiliate links in their content. Several of them provided details about their monthly earnings. They ranged between $50 and more than $25,000 per months.

Here’s what 10 creators make with affiliates:

  • Tori Dunlap, a personal-finance influencer on TikTok with 1.7 million followers
  • Ryan Scribner, a personal finance YouTuber with 737,000 YouTube subscribers
  • Vi Lai, a skincare influencer with 849,000 followers on TikTok and 180,000 on Instagram
  • Erin Confortini, a personal finance with 180,000 TikTok followers
  • Charlie Chang, a YouTube creator with 457,000 subscribers who posts personal finance and real estate content
  • Kara Harms, a full-time blogger with a social-media following of over 300,000 followers
  • Charli Prangley, a part-time YouTube creator with about 200,000 subscribers
  • Erika Kullberg, an attorney and YouTube creator with 200,000 subscribers
  • Bethany Everett-Ratcliffe, a fashion and lifestyle micro influencer with 16,000 Instagram followers
  • Kayla Compton, a lifestyle nano influencer with 4,600 YouTube subscribers and 2,700 Instagram followers

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