December 25, 2022 3:09 PM
All those links on Instagram Stories or below a YouTube video aren't all for the convenience of the viewer — they're how many influencers make money.
When someone makes a purchase on a website after clicking through a trackable link or using a specific code, the influencer who posted it can earn a commission from that sale in what's called affiliate marketing.
How lucrative affiliate marketing is for an influencer depends on several factors such as their following size, engagement, and which industry they are in. It also depends on the commission rates brands and platforms put in place.
One personal-finance influencer, Tori Dunlap, told Insider she made more than $200,000 in eight months in 2021.
But finance isn't the only content category paying off for creators.
In 2021, Instagram also made it easier for influencers to add affiliate links to their stories after the platform lifted its requirement that users either be verified or have at least 10,000 followers to use the feature.
Insider has talked with many influencers and industry experts about affiliate marketing. Here's a rundown of what they told us they have earned.
We spoke with a handful of influencers about how they incorporate affiliate links into their content. Several detailed their monthly earnings. They ranged from about $50 per month to more than $25,000 per month.
Here's how much money 10 creators make from affiliates:
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