How Matt Giovanisci Made $12k From His First eCommerce Launch With Almost No Marketing

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Today’s guest on the Niche Pursuits podcast is Matt Giovanisci from Swim University and Money Lab. Matt is no stranger to Niche Pursuits, having been a guest several times before, and today, he’s back to chat with Jared about setting up an eCommerce section on his website and much more.

eCommerce came into Matt’s focus after Andy Humphrey used his website as an example during a past podcast episode on Niche Pursuits. Andy stated that Matt’s site (Swim University) could make even more money with eCommerce, and 12 months later, Matt’s back to tell the story of his success.

Matt talks about the essential things you need to know when setting eCommerce up — all the important nitty-gritty stuff you need to know about if you want to add eCommerce to your website. Furthermore, he talks about the future potential for his website moving forward.

In addition, Matt lasers in on the importance of branding, marketing plans, and having a story behind the products you’re looking to sell. He highlights the process he took for launching his first eCom product and the steps involved.

Some Of The Other Things Discussed by Matt Giovanisci include:

  • How he got into the pool industry
  • Creating videos for YouTube
  • Thoughts on using Amazon Associates
  • How being called out on a Podcast got him into eCommerce 
  • Overcoming the fear of using eCommerce
  • The number of units he purchased 
  • Type of product he sold
  • How much investment did it cost him to get started
  • His unique strategy for refunds
  • Keeping his margins high 
  • When to add more products 
  • Does he whitelist his products?
  • How much does he spend on Ads?
  • Percentage of earnings from digital products, affiliate income, and eCommerce for Swim University
  • Plus much more

There’s a ton of advice and information in this episode. If you’re like many other website owners looking for an alternative or additional income source, eCommerce is another option to increase your profit margins. 

If done correctly, your profits can soar, and Matt has a lot to share on this and more.

As always, take notes and enjoy the episode.

Today’s Episode Is Sponsored By: One Little Web & Rank IQ

Watch the full interview with Matt Giovanisci:

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