How often should I post on my blog?
It’s a question all bloggers have asked at some point and a good one to think about. And while there’s no single correct answer, there are some good guidelines that we can follow.
We asked the question to the Niche Pursuits community and got a lot of good answers. I’ll share the responses below before giving you the final definitive answer to the question!
How Often Should I Blog?
Here’s the question we asked the Niche Pursuits Facebook Group.
How often should you ideally post on your blog? Does it depend on the niche and/or the stage your site is at?
Niche Pursuit’s goal is to publish between 3 new posts per week and Own The Yard is gearing up to publish 20 articles per month.
What is the publishing rate on your niche sites?
As you’d expect, we received a range of responses to each of the questions. Here’s a bunch of them!
I pretty much do as much as possible, given budget/research and time constraints for each of my sites.
Dan’s publishing frequency philosophy is to get as much content as possible live within a certain time and monetary budget.
I think this is as good a summary as you can get really!
It doesn’t matter. You need to post as soon as you have content to post. That’s it.
My own thoughts run along these lines. However, I think it’s good to set goals and hold yourself accountable as well, especially if you’ve got a new blog trying to get traction.
Chelle gave her thoughts:
I think 1 post per category per week makes sense for those who are at the professional level. For beginners, I say publish as much as you can as fast as you can.
For everyone in between, once a week is plenty. If your sites are established you can ignore them for months, even years.
Which I agree with for the most part, but I don’t recommend ignoring sites for months or years, even if you can!
For beginners who are blogging as a side hustle and don’t have a lot of time, one post per week is a good first goal to set, while publishing 2 or 3 as you can.
This really starts to add up – you’ll have at least 52 good posts after a year, an amount which can really start to bring in a bit of traffic.
It’s all going to depend on:
- your goals
- your priorities
- and the time or money you have available
Here are some other ideas, methods, or philosophies on how often you should post on your blog.
Drip Feeding Blog Posts
In response to our post, Syed alluded to the drip-feeding method of blog posting.
For sites earlier in the journey, it depends on the budget.
Sites driving revenue usually have the budget but it depends on the focus of the owner on that site.
I’ll publish all the posts ready, and never drip feed, but it’s better to set a monthly calendar, and goal for a personal milestone, and sticking to your budget while looking at the progress.
Good advice from Syed.
Some people think that drip-feeding blog posts that are ready for publication is the way to go. That is, holding back articles that are ready for publication in order to maintain a schedule, rather than simply publishing everything as soon as it’s ready.
No doubt it’s a good way to do it for some sites, but not all.
The benefit of publishing content as soon as it’s ready is that it will have the opportunity to rank sooner.
Here are some reasons you might want to drip feed content:
- Your audience expects content on a schedule – for example, you post Monday, Wednesday, Friday
- You have a readership that consumes all your content as it is released – you don’t want to overwhelm them
- You can’t complete the after-publication work as fast as you can publish – promoting, link-building, etc
Drip-feeding content that is ready to publish doesn’t make a whole lot of sense if most of your traffic is coming from search.
Search engines don’t care if you publish 10 articles per day (and might even reward it), and neither do the people just searching for an answer to their questions.
High Frequency Blog Posting
In response to the question ‘how often are you publishing content,’ Russel shared that he is publishing a ton of words per month.
100,000 words per month. Publish as soon as the article is ready.
And this is all for one website, but I imagine that he has more than a little bit of help writing, editing, formatting, finishing, and publishing this amount of content. However, as you’ll see in the next example, it’s not a completely impossible amount of content.
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We recently shared a case study from Niche Website Builders. They showed how they aggressively posted content on a niche site to great effect. The case study was about building out a site on an expired domain.
Here’s what the content publishing frequency was like:
- The website was launched in December 2020 with 150,000 words
- In February 2021 they added an additional 150,000 words
- In May 2021 another 100,000 words went live (FAQ style)
- Then there were another 100,000 words published in June
If we take February with 150K words as an example, how many articles did they publish?
If there were 50 x 1000 word articles, 25 x 2000 word articles, and 16 x 3000 word articles, that’s 91 articles in a month, or about 3 articles per day, every day of the month. When you put it like that, it doesn’t sound like quite as much, does it?
Ssali shared in the FB thread that he too posts “3 articles per day.”
With the help of powerful expired domains and a high blog publishing frequency, this site quickly jumped up to over 100,000 page views per month.
A high posting frequency is also sometimes referred to as ‘the Jon Dykstra method’ because Jon of Fat Stacks blog has the philosophy of just publishing as much content as humanly possible.
His answer to the question of whether to drip-feed or publish is “Publish all content immediately.”
A Moderate Posting Frequency
Alessandro shared how often he was posting on his blog.
I’m publishing 32 articles a month all by myself.
So that’s around 1 article per day every day, and it sounds like he’s writing them all himself as well, though we don’t know if he’s full-time blogging or not.
I have heard of other people with full-time jobs setting the goal of publishing an article every day. Instead of watching Netflix in the evening, they write a blog post – it’s possible but it takes discipline!
Niche Website Builders shared another case study relating to a new keyword research technique they termed ‘Tomb Raiding SEO Keyword Research.’
The example website in that post had a more moderate rate of publishing:
- The site went live with 9 pieces of content in Nov 2020 with approximately 13,500 words
- Added content slowly for the first couple of months and then increased the rate
- In March 2021 they redirected another site and moved 25 posts over
- By August 2021 the site has 200 posts with an average length of 1500 words
As shared, this site grew to around 5,300 page views a day over the last 2 weeks of June before getting a small knockback from the July 2021 core update on the 1st of July.
The page views went down to around 3,600 per day but have been gradually coming back ever since and were sitting at around 4,800 in early August.
This site had a publishing frequency of about 5 posts per week from Nov – Aug. It was helped out a lot by using expired domains (which carries some risk as well), but it’s doing very well with this more moderate posting rate.
Low Frequency Posting
A low rate of publishing would be 1 post per week or anything less.
Zbyněk shared in the Facebook group:
Im glad when I strike ONE 1000-3000 words article per MONTH.
To which I say: one post per month is definitely better than none per month!
When I started my first affiliate website in the crafting niche, I was lucky to get 1 post published per week for the first year.
However, I was always determined to write and post an article as often as I could. Thankfully it paid off and within one year that site was making $2000 per month, and I don’t think the site would have even had 50 posts by that stage. The earnings then allowed me to slow down on my day job and increase the posting frequency.
I’ve since sold that site but the current niche site that I’m focusing on gets 3 – 5 new articles per week, with most of the writing being outsourced to content agencies.
This works out to about as many as Toan shared he posts in the FB group, “12-15 a month,” which is a lower publishing frequency.
How Often Should You Blog?
How many blog posts should you post per week?
I think Nick summed it up well and gave the definitive answer:
The more the better.
However, if you can’t yet manage to outsource your writing, and you don’t have a lot of time, I think aiming for at least 1 post per week is good. Anyone and everyone should be able to find 3 – 5 spare hours per week to write and publish a new article.
The total number of posts will add up gradually. Don’t focus on how slowly the site may seem to be growing, and remember you’re building an asset.
There are other aspects of running a niche site that also require attention, such as link-building, social media, and admin tasks, but content should always be the priority, at least, in the beginning.
And a final word from the only comment I haven’t shared yet, Brett said:
I’m not sure it matters for blogs but it’s VERY important for YouTube.
For YouTube, 3 videos a week is too much (you could burn out like TingTing ASMR), but once every 3 weeks seems nice (I nearly always watch them if I’m a subscriber).
That’s for those of you wondering how often you should be publishing videos on YouTube!
If you would like to read these comments and see the responses on Facebook for yourself, you can view the thread here (after joining the group). Let us know your thoughts on how often should you post on your blog.