How To Redirect A Page In WordPress + 9 Plugins To Automate The Process

If you’re new to building niche sites, you will need to learn how to redirect a page in WordPress. Getting it wrong can mess up your rankings and leave users confused about where the information they need is. Below are a few different solutions ranging from easy to highly technical to help you get it right.

What Are Page Redirects In A WordPress Website?

Page redirects are the intentional (and sometimes unintentional, in the case of hackers and malware) forwarding of a URL to a new WordPress URL. This will send users and search engines to the new target URL rather than the original source URL the page was published under.

An example of this would be:

Page A: https://nichepursuits.com/understanding-google-penguin

A new, more comprehensive article is written covering Google Core Algorithm updates, and all previous articles on the topic need to be redirected. The new link now looks like this:

Page B: https://nichepursuits.com/google-core-algorithm-updates

Anytime someone lands on Page A, this is what will happen.

Page A → Page B

Why Redirect Pages or URLs?

Screenshot of a 404 page on the Niche Pursuits website.

There are various reasons that someone would want to learn how to redirect a page in WordPress. Most of the time, a page is no longer available, and the link needs to be forwarded to a new page, such as the home page.

Often, pages will be removed if they no longer serve a purpose, such as a one-time sales page that is no longer available or an article that is out of date and no longer relevant. If left redirected, these pages would lead to errors that could hurt user experience and SEO.

More complex SEO techniques such as link sculpting and siloing may require you to 301 redirect older pages to newer ones.

Why Not Use A WordPress Redirect?

Redirecting pages isn’t ideal since it can slow things down for users. Many SEO experts also believe that any authority built up from the page isn’t fully passed on when redirecting one page to another, though there isn’t a consensus.

To avoid redirects, you must plan out your site architecture before starting building. This also entails having a solid content strategy with URLs mapped out. 

Make sure that you change your URL settings in WordPress so that permalinks are the page title instead of the default permalink settings. Also, make sure that you have the exact URL set up correctly before you publish the page or post.

Even with previous planning and having everything mapped out, though, you will eventually have to redirect a page. 

When Do You Need a Redirect in WordPress?

Anytime a page on your website moves from one URL to another; you must set up a URL redirect

Usually, this will be a 301 redirect, which tells crawlers that a page has permanently moved to the new URL. This contrasts with a 302 redirect that tells search engines a move is only temporary.

Even if you don’t have an intended URL to redirect a page to, you shouldn’t leave it as-is. Try finding related posts or a similar page on your website to fulfill the user’s intent. If no such page exists, then forwarding the page to your website’s homage is also a good option. 

How to Set Up Page and URL Redirects in WordPress

There are a few different ways to learn how to redirect a page in WordPress. These range from using plugins and other tools to more complex manual methods.

If you aren’t comfortable changing things on the backend of your website, you may consider using a plugin, which we will discuss later.

Setting Up Automated Redirects

Automatic redirects can be performed through many of the plugins in the WordPress directory. I recommend Yoast SEO plugin if you are looking for a robust redirect and SEO solution. However, any of the below talked-about plugins will work.

The process of setting up automatic redirects will be different for each plugin. Most will allow you to set up a rule such as automatic redirecting to the home page. However, you will need to view the documentation of your plugin of choice to ensure you are doing it correctly.

Setting Up Manual Redirects

With automatic redirects, WordPress plugins and SEO plugins with URL redirection capabilities such as Yoast SEO will allow you to manage the process manually. This can be handy when the plugin fails to detect and add redirect rules to a page.

To set up manual redirects, you first must identify what the intended purpose of the page the error was detected on was. Many times, 404 errors are triggered by bots looking for your login page or similarly essential areas. These can often be redirected to the homepage.

However, you may also notice 404 errors when someone tries to search a page directly but mistypes the URL. These will need to be redirected to the correct page or the page with the closest ability to answer user intent. 

Setting Up Wildcard Redirects

Wildcard redirects allow you to redirect a set of URLs that share some kind of common elements. An example of this would be changing the structure of your permalinks. The wildcard redirect will send people who land on a page with the old structure to the new intended structure.

A typical example of this would be if you’ve changed the permalinks for posts from /blog/post-name to /category/post-name. In this case, setting up a wildcard redirect will ensure people land on the correct pages.

Many redirect plugins will let you handle wildcard redirects. However, the feature is not standard across the board, so check the plugin documentation to ensure it does what you need.

Best Plugins For Handling Redirects In WordPress

If learning how to redirect a page in WordPress manually proves a bit complex, using a plugin is the next best option. Below are the top plugins for redirecting pages in WordPress, covering the pros and cons of each. 

1. Yoast SEO

Screenshot of the Yoast SEO homepage.

Yoast SEO is one of the most popular SEO plugins ever, with over 5 million active installs. Aside from general SEO automation, Yoast can give you complete reports about your technical SEO, content, and overall WordPress site health.

The plugin also allows you to automate redirects and has an automated 404 detector to help you avoid missing page errors. This is my recommendation for the best plugin due to its extensive functionality.

Pros of Yoast SEO:

  • Full SEO tool suite
  • Automatic 404 detection
  • Automatic redirects

Cons of Yoast SEO:

  • Sometimes conflicts with other plugins

Check Out Yoast


2. Rank Math SEO

Screenshot of the Rank Math SEO homepage.

Rank Math SEO is the new kid on the block and one of the top competitors with plugins like Yoast SEO and All in One SEO. One of the primary selling points of Rank Math is the robust free version.

There is a premium version, but many users will find they can get by without it. One major downside I’ve seen is the frequent updates that tend to break different aspects of your site.

Pros of Rank Math SEO:

  • Feature-rich free version
  • Automatic 404 detector
  • Easy to use redirect feature

Cons of Rank Math SEO:

  • Updates often break site

Check Out Rank Math


3. Quick Page/Post Redirects

Screenshot of the Quick Page/Post Redirect plugin homepage.

The Quick Page/Post Redirects plugin provides a simple way to redirect individual pages without all of the complex setup of an SEO plugin. This is an open-source plugin which means it’s offered free of charge.

For international users, the plugin is available in seven languages, including Dutch, German, English, and multiple dialects of Spanish. The interface is simple to use for less experienced users.

Pros of Quick Page/Post Redirects:

  • Simple interface
  • Free, open-source plugin
  • Easy to setup redirects

Cons of Quick Page/Post Redirects:

  • Infrequent updates

Check Out Quick Post Redirects


4. WP 301 Redirects

Screenshot of the WP 301 Redirects homepage.

WP 301 Redirects is a freemium WordPress plugin that allows you to monitor for broken page links and quickly fix them. While not as feature-rich as Yoast SEO and similar plugins, many valuable tools can help your SEO efforts.

Aside from a 404 monitor and redirect option, the premium plugin comes with an outbound link checker. This will let you know about any broken links or links to potentially malicious websites:

Pros of WP 301 Redirects:

  • Active 404 monitor
  • Outbound link analyzer
  • Easy redirect settings

Cons of WP 301 Redirects:

  • Similar price to more feature-rich plugins

Check Out WP 301 Redirects


5. Redirects

Screenshot of the Redirects plugin homepage.

Redirects is one of the most popular plugins in the WordPress directory for dealing with 301-page redirects. The plugin has over two million downloads and has remained free over the years.

The plugin comes equipped with a simple 301 redirect interface and the ability to create conditional redirects. There is also a 404 monitor ensuring that you won’t miss any pages that need to be redirected.

Pros of Redirects:

  • Thorough 404 monitor
  • Simple and conditional redirects
  • Completely free plugin

Cons of Redirects:

  • Need for other plugins to handle SEO

Check Out Redirection


6. Safe Redirect Manager

Screenshot of the Safe Redirects Plugin homepage.

Safe Redirect Manager is a good option if you’re looking for a no-frills but easy-to-use redirect plugin. The plugin provides a minimally designed interface stripping out the extra features other plugins have.

The downside here is that you may need other plugins such as Yoast SEO if you want to take care of different aspects of your website quickly. Also, note that this plugin does not contain an error monitor, which may be an issue for some.

Pros of Safe Redirect Manager:

  • Simple interface
  • No unnecessary features
  • Actively updated

Cons of Safe Redirect Manager:

  • Lacks an error monitor

Check Out Safe Redirect Manager


7. All In One SEO

Screenshot of the All In One SEO plugin.

All In One SEO is another full SEO suite and another of the most popular plugins for handling search engine optimization on WordPress. The plugin has over three million active installations and is marketed towards less experienced users looking for an easier way to manage SEO tasks.

The plugin offers active 404 monitoring and lets you set up easy 301 redirects. More experienced users can also benefit from the ability to set up more complex redirects such as 302 and 307 redirects.

Pros of All In One SEO:

  • Complete SEO suite
  • Active 404 monitoring
  • Simple and complex redirects

Cons of All In One SEO:

  • No content analysis like Yoast SEO

Check Out All In One SEO


8. SEO Redirection

Screenshot of the SEO Redirection plugin homepage.

SEO Redirection Manager is another redirection plugin that allows you to handle both complex and straightforward WordPress page redirects. The plugin handles simple 301 redirects and will enable you to set 302, 307, and wild card redirects. 

The plugin is actively updated and is open source, giving you everything you need without the high price tag. Note that this doesn’t come with a 404 monitor or some other standard features usually included with redirection plugins.

Pros of SEO Redirection:

  • Simple and complex redirects
  • Handles wild card redirects
  • Easy to use interface

Cons of SEO Redirection:

  • No 404 monitor

Check Out SEO Redirection


9. 404 Solution

Screenshot of the 404 Solution WordPress plugin page.

The 404 Solution plugin for WordPress provides a simple to use and easily configurable solution for dealing with 404 errors. This is a newer plugin but offers an excellent alternative to complete SEO tools like Yoast and All In One SEO for people who don’t need those features.

You can actively monitor 404 errors in real-time and set up quick redirects to ensure that users aren’t landing on the wrong pages using the plugin. The plugin is free, actively updated, and shouldn’t slow down your website.

Pros of 404 Solutions:

  • Active 404 error monitor
  • Simple to set up redirects
  • Easy to automate

Cons of Using 404 Solution:

  • More complex features

Check Out 404 Redirect

Common Questions About How To Redirect A Page In WordPress 

While the above information covers extensively how to redirect a page in WordPress, here are the answers to some of the most commonly asked questions on the topic to make things even easier. 

What Are The Different Types Of Redirects?

In total, there are five different types of page redirects that you can use in WordPress or any other CMS or custom-built website. The redirect types include:

  • 301 – Permanent Redirects
  • 302 – Found Redirects
  • 303 – See Other Redirect
  • 307 – Temporary Redirect
  • 308 – Permanent Redirect (Similar to 307)

You will only find yourself using 301 redirects for the average website owner. Unless you’re an experienced web developer, avoid using any others.

How Do Redirects Affect SEO?

Redirects affect SEO by telling a search engine that a page is no longer active and has moved. This is especially important when a page is well-ranking and getting search traffic. 

Redirecting that page to another appropriate page helps the search engine understand that this new page is intended to fulfill the search intent of the redirected page. When done incorrectly, redirects can cause a website to lose considerable traffic. 

How Do Redirects Affect User Experience?

Redirects affect user experience by ensuring that anyone who visits your website doesn’t land on an error page. Done correctly, redirects can help users satisfy search intent by sending them from an inactive page to another similar page.

Improper redirects to irrelevant pages can lead to a negative user experience and higher bounce rates, potentially affecting your search rankings. 

Should I Use A Plugin For WordPress Redirects?

You should use a plugin for WordPress redirects if you don’t feel comfortable modifying your website’s .htaccess file

It is possible to mess up your website by improperly applying redirects through .htaccess. While it isn’t hard to learn how to do this, always make sure you back up your website. 

Final Thoughts: How To Redirect A Page In WordPress

Learning how to redirect a page in WordPress is essential if you plan on managing your website. All website owners, whether you operate an authority site, niche website, or eCommerce website, will benefit from learning this skill.

While it’s optimal to learn how to redirect pages manually, less technically-inclined site owners can still benefit from plugins that perform the task. What’s essential is that you redirect your pages to other relevant pages on your website that fulfill user intent.

Ultimately, learning how to redirect a page in WordPress will be a net positive that can help you avoid losing traffic or other potentially catastrophic issues. 

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