IKEA Affiliate Program: Is it Worth Your Time and Effort to Promote?

Most people are familiar with the easy-to-assemble and affordable furniture offered by the retail giant Ikea. People flock to their stores for their warehouse-style offerings and their famous Swedish meatballs. Many content creators wonder whether the company has an Ikea affiliate program they can join to take advantage of the popularity of their products.

Are there any benefits to signing up for their affiliate program and do you even qualify?

We’ll dive into everything you need to know about the Ikea affiliate program here.

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Summary

The IKEA affiliate program offers a solid option for content creators who want to earn a small commission with a long cookie length. Sign up for the program on their website or through Tradedoubler

Pros

  • Long cookie length
  • Free marketing materials
  • Deep linking available

Cons

  • Low commissions
  • Challenging signup process

About Ikea

If you have ever found yourself in need of ready-to-assemble furniture, chances are that you have considered the furniture giant Ikea. They are arguably a great contender for the world’s largest furniture retailer with their 2021 profits up to $12.88 billion euros.

Their goal is to promote a “better everyday life for the many people.”

Ikea products include ready-to-assemble furniture, kitchen appliances, and other home decor items.

Founded by Ingvar Kamprad in 1943, the store now has more than 400 retail locations across the globe. As a firmly established business, they employ more than 225,000 people in their largest markets including:

  • Germany
  • United States
  • France
  • United Kingdom
  • China

The brand has recently branched out to third-party sites to sell its wares whereas it used to be exclusive Ikea content.

While this makes affiliate marketing a bit more of a challenge due to the increased competition for Ikea sales, most people still purchase their furniture and home decor through the Ikea website.

Ikea Affiliate Program Review

Various affiliate programs are used to promote Ikea depending on which country you reside in. At the moment, they do not offer affiliate marketers in the United States, the United Kingdom, or any other English-speaking country with an opportunity to earn from their sales.

Here are the facts about the Ikea affiliate programs at a quick glance:

  • Cookie length: 30 days
  • Commission rate: Up to 5% of product value
  • Affiliate network: In-house, Tradedoubler affiliate network, and Admitad affiliate network

Their AWIN affiliate network program has ended.

To learn more about their exclusive affiliate network options, let’s take a closer look at their pros and cons.

Pros

Long Cookie Length

To start, one of the main benefits of the Ikea affiliate program over other furniture stores is the lengthy cookie length (30 days). Customers who head to the online Ikea stores can leave their cart to think about their purchase, return at a later date, and you will still get credit for the sale.

Deep Linking Available

The affiliate networks for Ikea allow deep linking to increase conversion rates in the store.

Deep linking allows you to insert an affiliate link that leads your readers to a specific product page instead of the more generic home page content. By linking to the exact Ikea products that you are promoting, people are more apt to make a purchase.

This process saves them valuable time when it comes to searching for and finding the recommended item on the Ikea website.

Content Available

Bloggers who want to utilize the Ikea affiliate program will want to take advantage of the content available to them. Once approved for the program, there is unique material available for use on your own page.

Of course, you can also use these marketing items to generate content of your own.

Cons

Low Commission Rates

The Ikea affiliate program offers a lower commission rate than some other categories of goods. At just 5%, you could make more money with affiliate marketing in other niches. However, you have to keep in mind the overall cost of their ready-to-assemble furniture.

Furniture is a high-ticket item, even in low-cost Ikea stores.

If you sell $1,000 worth of furniture, you will rake in $50 in commission — a pretty low number though it could be easy to sell $1,000 worth of furniture. This might mean just a handful of sales depending on the value of the item.

Difficult Signup Process

Ikea doesn’t make it crystal clear how to go about signing up for their affiliate program. The in-house program for Spanish-speaking markets is pretty easy to find, but the German-speaking markets are a bit more complicated.

Search out the Tradedoubler affiliate network and you will stumble across the German signup for for the program.

However, it would be nice if Ikea linked directly to these applications to make it an easier process for would-be affiliate marketers.

Where is the Ikea Affiliate Program Offered?

The Ikea affiliate program is offered in the following countries:

  • Germany
  • Netherlands
  • Spanish-speaking countries

At the moment, there are no Ikea affiliate programs for English-speaking countries such as the United States, Canada, or United Kingdom.

How Does the Ikea Affiliate Program Work?

If you want to join the referral program, it requires just a few steps to start earning your first commissions:

  • Sign up for the program. It is completely free to join the Ikea affiliate program, whether you do so through their website, through Tradedoubler, or Admitad.
  • Create content. Use their marketing materials to post content on your personal blog or create deep links to specific products that you want to recommend to your readers.
  • Earn commission. For each sale that you bring in, you will earn up to 5 percent commission through their partner program.

Who Qualifies for the Affiliate Program?

Ikea leaves their affiliate program open to almost anyone who resides in their target countries. You can sign up for their new partner program if you are a:

  • Content creator
  • Media expert
  • Publisher
  • Blogger

All you have to do is fill out an application. Ikea will review your website and content before issuing your approval.

Alternative Furniture Affiliate Programs for the United States

It’s a bit disappointing that Ikea does not have an affiliate program for the United States yet, but fear not. There are plenty of other affiliate program options out there for furniture stores if you are looking to sell some high-ticket items.

Ashley Furniture

Ashley Furniture focuses on selling reasonably-priced furniture without sacrificing quality. Unlike Ikea, their emphasis is not necessarily ready-to-assemble furniture though they do have a few pieces that fall into this category.

They are known for furniture in every room of the home ranging from sofas to dining room tables.

  • Cookie length: 30 days
  • Commission: 5%
  • Affiliate program: FlexOffers

Branch

While Ikea sells furniture for every room of the home, Branch specializes in office furniture. They sell an assortment of furniture to elegantly furnish your office space such as:

  • Standing or traditional desks
  • Office chairs
  • Filing cabinets
  • Office accessories like shelving

If you want to be a part of the affiliate networks for furniture, Branch is a clear option with a longer-than-average cookie length.

  • Cookie length: 45 days
  • Commission: 5%
  • Affiliate program: ShareASale

Apt2B

If you want to promote furniture that looks great in modern settings with an emphasis on affordability, then Apt2B will be a good fit for your audience. They even carry custom furniture pieces with quick turnaround times of just a few weeks. However, their commission rates are a bit lower than Ikea’s.

  • Cookie length: 45 days
  • Commission: 4%
  • Affiliate program: CJ Affiliate

Wayfair

A great competitor to Ikea’s furniture superstore is Wayfair, an online outlet that sells everything from furniture to lighting to rugs. You get access to a wide variety of home goods that you can earn commission on, so you won’t find yourself limited to just a few categories like you are with Branch. 

Keep in mind that they have a very short cookie length. 

  • Cookie length: 7 days
  • Commission: 7%
  • Affiliate program: Commission Junction

One Kings Lane

Much like Wayfair, One Kings Lane sells a wide variety of goods for the home ranging from furniture to art. They even sell furniture for patios and other outdoor uses.

  • Cookie length: 14 days
  • Commission: 5%
  • Affiliate program: Commission Junction

Is the Ikea Affiliate Program Right for You?

If you can sell for IKEA Germany, IKEA Netherlands, or on the Spanish-speaking market, then Ikea’s affiliate program may be a great fit for you. A few things to keep in mind with regard to their program are:

  • Longer-than-average cookie length
  • Average commission rates
  • Ability to create deep links
  • Access to free marketing materials
  • Free program to join

For those who want to earn more commission than the 5% offered by Ikea, be sure to check out our other guides to the best pay-per-click affiliate marketing programs and the best high-ticket affiliate programs!

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