JOIN US FOR A LIVE EVENT ON JANUARY 27: The rise of social shopping and the creator economy

  • YouTube, Instagram, and TikTok have all begun developing tools to compete in the social shopping race. 
  • We’re speaking to experts on the rise of live shopping and how it fits into the creator economy.
  • Join us on January 27 at 1 p.m. ET for a live event on the future of social commerce in 2022. You can sign up here if you’re an Insider subscriber. 

This year, social commerce sales in the US will grow 25%  to more than $45 billion, according to eMarketer data from July 2021. By the end of next year, that number could exceed $55 billion.

YouTube, Instagram and TikTok have all begun developing tools to compete in the social shopping race. 

In 2020, Instagram released a native affiliate marketing program that incentivizes influencers to post shoppable content to their stories, feed, and livestreams. This will expand to Reels and other video content later this year. YouTube, meanwhile, had a holiday livestream event at the end of 2021, and its creators have been testing new tools to make videos shoppable.

For influencers, this means more ways to monetize their followings and build connections with audiences, and for brands, it means new revenue opportunities.

As we head into 2022 and social shopping reaches new heights, Insider is putting together a panel of experts to discuss the changes to come.

Join Insider on Thursday, January 27 at 1 p.m. ET, when Insider reporter Amanda Perelli will speak with industry experts on the rise of social shopping and the creator economy in 2022.

Meet our panelists:

Jennifer Piña is the global head of strategic partnerships at social commerce startup MagicLinks, where she works to design influencer and brand strategies that drive sales. Since joining MagicLinks in 2017, she has led campaigns for brands such as Lululemon, e.l.f. Cosmetics, and Pat McGrath Labs, and has aided in the company’s ecommerce initiative through branded influencer videos on YouTube. 

Sarah Henry is the head of content and social commerce at Walmart. She’s helped lead Walmart’s e-commerce push and has leveraged social media platforms like YouTube and TikTok to create livestream shopping content.

Topics to be discussed include: 

  • Themes to watch in 2022
  • What this trend means for brands 
  • How live commerce will affect influencers 
  • What this means for platforms 

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