Wayfair Affiliate Program: Is it the Best Option for Promoting Home Goods?

You have a passion for furnishing your home with lovely products from the lighting to the rugs. It only makes sense that you would want to share your favorite finds with your blog audience. If you are a frequent Wayfair shopper, then you may want to consider signing up for the Wayfair affiliate program.

Does the mega-retailer have an affiliate program and what can you gain from it? Know what the site sells and how you can cash in on their success.

We’ll dive into all the details about what you can expect from the program — both good and bad.

Sign up for Wayfair’s affiliate program here! 

Wayfair Affiliate Application


  • High commission
  • Tons of available products
  • Affiliate support
  • Free to sign up 
  • Access to a large network through CJ Affiliate


  • Short cookie
  • Not available worldwide

About Wayfair

Wayfair is the home shopping retail giant that is available exclusively online, serving North America and Europe. Founded more than a decade ago (2011) by engineers Steve Conine and Niraj Shah, they are now the first stop for many people looking for home improvement projects.

They carry over ten million products in their store and have even more variety in their sister brands: Joss & Main, AllModern, and Birch Lane.

Between the four brands, they get decent traffic for a variety of household goods. Wayfair product categories include:

  • Furniture (indoor and outdoor)
  • Bedding and bath
  • Rugs and other decor items
  • Lighting
  • Appliances

Today, Wayfair has more than 16,000 employees and boasted an impressive $13.7 billion in net revenue for 2021.

Their motto is to “help everyone, anywhere create their feeling of home.”

To this end, their comparison price sites are certainly doing a great job of presenting their customers with options to elevate the elegance of their home furnishings. Fortunately, you can cash in on their success by joining their affiliate program.

Wayfair Affiliate Program Review

If you want to promote Wayfair on your blog, then you need to sign up for their affiliate program. You will be pleasantly surprised to learn all of the ways that Wayfair affiliates can benefit over other programs.

Even when compared to other high ticket affiliate programs, Wayfair holds up as a great niche website to support.

Before we dive into the specifics of how the affiliate program works, here is a quick overview:

Commission: Up to 7%

Cookie duration: 7 days

Affiliate program: CJ Affiliate (formerly Commission Junction)


Great Commission Rate

The best part about the Wayfair affiliate program is that it has a very generous commission rate, especially when compared to other affiliate links for furniture stores. You can earn up to 7 percent commission.

How much does that mean you could earn?

According to Wayfair, their average order size is a high $300. That means that on every average-sized sale, you would earn $21 if you were a part of their affiliate program. Make five sales and you already have $100.

If you have active social media accounts or a thriving niche site where you can share content with a loyal following, you can stand to make some great cash from this affiliate program.

Compare this to the million products on the Amazon Associates program which usually only reward you with a 3 percent commission.

Free to Join and Large Reach

Like most, CJ Affiliate does not charge to sign up or be considered as a publisher. Once you have signed up and been approved, you can request access to other affiliate programs beyond Wayfair and its sister sites.

Other brands that trust the CJ Affiliate program include:

  • Barnes and Noble
  • Blue Apron
  • Overstock
  • Priceline
  • TurboTax

While they may be one of the stricter affiliate programs (which we will dive into in a moment), you have access to a wide variety of retailers that website owners can promote on their blog, email newsletter, and on social media sites.

Affiliate Support

Because the Wayfair program is organized by a major company that excels at marketing, you gain access to top-notch affiliate support.

They are available via phone Monday through Friday (6 AM to 5 PM Pacific Time).

For those marketers who prefer to reach out via email, you can use your support center to get your questions answered promptly.


Short Cookie Length

Compared to other affiliate programs, the cookie length is relatively short at just seven days. This means that your readers will have a seven-day referral period to decide if they want to purchase the items you recommended.

They can abandon their cart and return to the online store at any time throughout the week, and you will still receive credit for the sale.

Other affiliate programs like IKEA give a 30-day cookie.

However, cookie duration is still longer than what you may get from the Amazon Associates program, which gives just a 24-hour cookie.

Not Available Worldwide

Before signing up for the Wayfair affiliate program, you really need to consider where the majority of your traffic comes from. While the company is a retail giant, it is not available worldwide. It only has warehouses in:

  • North America
  • United Kingdom
  • Ireland
  • Germany

If your personal blog has traffic that comes from other areas, the Wayfair affiliate program offers may not hold much weight because they do not serve any other locations at the moment.

How to Sign Up for Wayfair Affiliate Program

Is the Wayfair affiliate program the right fit for your next campaign? Signing up for the program is relatively easy with online access. Here are the steps you will follow:

  • Submit your email and set up a password for your new affiliate program account.
  • Read and accept their documents (including Publisher Service Agreement, Software Policy, and Privacy Policy).
  • Complete their onboarding checklist.

The onboarding checklist is fairly lengthy, but it won’t take too much time to complete your application. You will not be submitted for approval until the entire checklist has been completed.

You will need to establish:

  • User information
  • Network profile (description of your promotional methods and business models)
  • Promotional property (where and how you will promote the affiliate program)
  • Your company details and tax forms
  • Payment information

Requirements for Approval

As mentioned previously, Wayfair is one of the stricter affiliate programs with clear guidelines on who will be able to use them in their marketing materials.

Unlike the Amazon Associates program which is open to most, you must meet the following criteria for approval for the Wayfair affiliate program:

  • Must have a website with decent traffic
  • Content related to the home goods, decorating, or other related topics
  • Detailed descriptions of how and where you will promote their affiliate links

Wayfair Affiliate Rules

As with most programs, there are a few things you will want to avoid on your personal niche sites if you want to keep in line with the Wayfair policies. Avoid all of the following to keep your account in good standing:

  • Controversial sites (including but not limited to drugs, violence, and politics)
  • No implication that email marketing is sent from Wayfair
  • Affiliate links on Pinterest not permitted (though other social sharing sites are fine)
  • No comparison websites
  • No promotional codes, cash back, or vouchers for making a purchase
  • Website must not resemble Wayfair
  • No advertisements linking to their site

How to Make Money with Wayfair Affiliate Program

Are you ready to be an online publisher that sells and makes decent money from the Wayfair affiliate program? Get ready to promote Wayfair products across all of your sites to sell as much as possible and start raking in that 7 percent commission.

Blog or Niche Website

The Wayfair affiliate program is perfect for bloggers who run their own niche website. You can create blogs with a roundup of the best products in a given category, making sure that each one uses your Wayfair affiliate link.

Alternatively, you might showcase products that you have personally purchased as a review.

Social Media

Social media is a great way to promote home furnishings, but you want to be careful with how you present the information. Many marketing plans that focus exclusively on social media rely heavily on the algorithm that shows their posts to followers.

If this algorithm changes, your easy online access to a captive audience to share your Wayfair affiliate program links will quickly shift.

Keep in mind that you cannot use Pinterest to drive traffic to your Wayfair affiliate link. However, you can use Pinterest to drive traffic to your niche site where you list links to the Wayfair affiliate program instead.

Is the Wayfair Affiliate Program Right for You?

If you are searching for an affiliate program that allows you to share your favorite home furnishings with your readers and audience, then the Wayfair affiliate program may be the right fit for you.

You earn a high commission, have access to great support, and won’t pay a dime to get started.

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